CFVG Hanoi

National Economics University
Tel: [84-24] 3 869 10 66
Email :
Building 5 – Tran Dai Nghia St. / 207 Giai Phong Road


University of Economics
Tel: [84-28] 3 830 01 03
91, Ba Thang Hai St., Dist. 10

MMSS web

Master in Marketing Sales and Services

  • Specialized Master degree awarded by high-ranked Panthéon-Sorbonne University
  • Pioneering program that combines cutting-edge marketing expertises, practical approach and innovative learning
  • A program taught by a world-class, up to date faculty
  • Strong professional network comprising various working levels in a wide range of business factors
  • International seminars in Paris, France


  • A real opportunity for shaping success in marketing
  • A pioneering program that combines cutting-edge marketing expertise with a practical approach and an innovative learning methodology
  • Learn from a world-class academic faculty and high ranked local marketing professionals
  • Join a class with mix profile that enable rich learning experiences
  • Be exposed to a valuable professional network and challenging career prospective
  • Become a difference marker and develop a sharp career in Marketing
  1. Developing Marketing Management in the Global Market Place
  2. Business Game
  3. Services, E-business Approach and Digital Economy
  4. Consumer Behavior, the Digital Buyer
  5. Marketing Intelligence : How to Improve Qualitative and Quantitative Studies in a Digital World
  6. Data Analysis
  7. Business Negotiations
  8. Pricing Tactics : Cost-Based Procedures Versus Value-Pricing
  9. Business to Business Marketing Management and Innovations
  10. Retailing and Supply Chain Organization
  11. Promoting and Advertising - Integrated Marketing Communication in a Digital Era
  12. Sales Management, Digital Tools and Organization
  13. Brand Management and Building Strong Brands
  14. Marketing Planning and Control in a Digital World

24 lecture hours are taught by foreign professors cover the knowledge base of different marketing fields. Students will gain the latest expertise and form a powerful foundation for career advance.

6 focus hours are delivered by leading professionals who bring to classes real-world projects with a rich source of practical ideas and perspectives

 For the full list of professors in MMSS program, please click HERE

Application fee:

A non-refundable application fee of 1.050.000 VND is applied for all programs.

Tuition Fee:

*240.000.000 VND, payable in 4 installments (*Subjected to changed according to the exchange rate)

CFVG’s programs are partly subsidized by the French Ministry of Foreign Affairs. 

Excluding the expense for a compulsory Study trip in Paris: estimated 52.000.000 VND


 In 2018, CFVG offers 2 scholarships of 30% for students of the new intake. 

 The scholarships are being offered to highly potential Vietnamese students with excellent academic records.   


Entry Requirement: 

The program is intended for business professionals with a strong interest in marketing and sales. They have work for 2-5 years, with a solid business background and can show a good academic base to succeed in the program.

Participants are expected to be ambitious, intelligent, and personable and dedicated to their profession. They should have a strong motivation for professional enrichment and career advancement in marketing fields such as marketing management, product/brand management, market research, media planning, advertising strategy….

To apply for MMSS program, you must complete the online application form at: CLICK TO APPLY

To process your application we require:

  • A printed version of your fully completed online application form.
  • A detailed résumé
  • A cover letter
  • At least one recommendation letter
  • Certified copies of degrees & transcripts
  • 1,050,000 VND for the registration fee (non refundable)

Admission process:

Start online pre-application at: CLICK TO APPLY

Selection Interview:  June & August 2018

Program Opening: October 2017

Phạm Minh Trí

Phạm Minh Trí
MMSS, Intake 8
Category Management Lead

“Learning compatible sales/marketing/service courses,  practice real business cases, build productive business networking, as well as improve managerial skills/capacity, those are all important aspects/outcomes that I have collected during intake of Master of Marketing, Sales and Service at CFVG”


Director of COOPXTRA
Former Regional Director of CO.OPMART
SAIGON CO.OP (2002 - Present)

 “Since, I have joined CFVG (MMSS), I had more professional knowledge and skills to get more achievements. Besides, I had more oppotunities to fulfill my dream, with more quality relationship at CFVG alumni and other CFVG's activities”