CFVG Hanoi

National Economics University
Tel: [84-4] 3 869 10 66
Email :
Building 5 – Tran Dai Nghia St. / 207 Giai Phong Road


University of Economics
Tel: [84-8] 3 830 01 03
91, Ba Thang Hai St., Dist. 10

Master in Marketing Sales and Services

In 2017, CFVG offers 3 scholarship of 30% for MMSS students of 12 intake (2017-2019) 


Scholarship 30%

61.830.000 VNĐ









- The scholarships are being offered to highly potential Vietnamese students with excellent academic records.   

  • Specialized Master degree awarded y high-ranked ESCP Europe and prestisgious IAE Paris, Panthéon Sorbonne Unviersity
  • Pioneering program that combines cutting-edge marketing expertises, practical approach and innovative learning
  • A program taught by a world-class, up to date faculty
  • Strong professional network comprising various working levels in a wide range of business factors
  • International seminars in Paris, France


  • A real opportunity for shaping success in marketing
  • A pioneering program that combines cutting-edge marketing expertise with a practical approach and an innovative learning methodology
  • Learn from a world-class academic faculty and high ranked local marketing professionals
  • Join a class with mix profile that enable rich learning experiences
  • Be exposed to a valuable professional network and challenging career prospective
  • Become a difference marker and develop a sharp career in Marketing
  1. Developing marketing management in the global marketplace
  2. Business Game: Markstrat
  3. Services, E-business Approach and Digital Economy
  4. Consumer Behavior
  5. Business to Business Marketing and Innovations
  6. Marketing Intelligence
  7. Data Analysis
  8. Business Negotiations
  9. Brand Management and Building Strong Brands
  10. Retailing and Supply Chain Organization
  11. Promoting and Advertising-Integrated Marketing Communication
  12. Pricing Tactics: Cost-Based Procedures Versus Value-Pricing.
  13. Sales Organization and Management
  14. The Marketing Plan: Efficiency and Control

24 lecture hours are taught by foreign professors cover the knowledge base of different marketing fields. Students will gain the latest expertise and form a powerful foundation for career advance.

6 focus hours are delivered by leading professionals who bring to classes real-world projects with a rich source of practical ideas and perspectives

 For the full list of professors in MMSS program, please click HERE

Application fee:

A non-refundable application fee of 1.050.000 VND is applied for all programs.

Tuition Fee

215 000 000 VNĐ, payable in 4 installments

CFVG’s programs are partly subsidized by the French Ministry of Foreign Affairs. 

Excluding the expense for a compulsory Study trip in Paris: estimated 52 000 000VNĐ

Entry Requirement: 

The program is intended for business professionals with a strong interest in marketing and sales. They have work for 2-5 years, with a solid business background and can show a good academic base to succeed in the program.

Participants are expected to be ambitious, intelligent, and personable and dedicated to their profession. They should have a strong motivation for professional enrichment and career advancement in marketing fields such as marketing management, product/brand management, market research, media planning, advertising strategy….

To apply for MMSS program, you must complete the online application form at: APPLY NOW

To process your application we require:

  • A printed version of your fully completed online application form.
  • A detailed résumé
  • A cover letter
  • At least one recommendation letter
  • Certified copies of degrees & transcripts
  • 1,050,000 VND for the registration fee (non refundable)

Admission process:

Start online pre-application at: CLICK TO APPLY

Application Deadline: June 2017

Selection Interview:  July 2017

Program Opening: October 2017

Phạm Minh Trí

Phạm Minh Trí
MMSS, Intake 8
Category Management Lead

“Learning compatible sales/marketing/service courses,  practice real business cases, build productive business networking, as well as improve managerial skills/capacity, those are all important aspects/outcomes that I have collected during intake of Master of Marketing, Sales and Service at CFVG”


Director of COOPXTRA
Former Regional Director of CO.OPMART
SAIGON CO.OP (2002 - Present)

 “Since, I have joined CFVG (MMSS), I had more professional knowledge and skills to get more achievements. Besides, I had more oppotunities to fulfill my dream, with more quality relationship at CFVG alumni and other CFVG's activities”