• A real opportunity for shaping success in marketing
• A pioneering program that combines cutting-edge marketing expertise with a practical approach and an innovative learning methodology
• Learn from a world-class academic faculty and high ranked local marketing professionals
• Join a class with mix profile that enable rich learning experiences
• Be exposed to a valuable professional network and challenging career prospective
• Become a difference marker and develop a sharp career in Marketing

1. Developing Marketing Management in the Global Market Place

2. Marketing Analysis

3. Services, E-business Approach and Digital Economy

4. Consumer Behavior, the Digital Buyer

5. Marketing Intelligence: How to Improve Qualitative and Quantitative Studies in a Digital World

6. Business Negotiation

7. Data Analysis 

8. Pricing Tactics: Cost-Based Procedures Versus Value-Pricing

9. Business to Business Marketing Management and innovations

10. Retailing and Supply Chain Organisation

11. Promoting and Advertising - Integrated Marketing Communication in a Digital Era

12. Sales Management, Digital Tools and Organization

13. Brand Management and Building Strong Brands

14. Business Game

24 lecture hours are taught by foreign professors cover the knowledge base of different marketing fields. Students will gain the latest expertise and form a powerful foundation for career advance.

6 focus hours are delivered by leading professionals who bring to classes real-world projects with a rich source of practical ideas and perspectives

 For the full list of professors in MMSS program, please click HERE

Application fee:

A non-refundable application fee of 2.000.000 VND is applied for all programs.

Tuition Fee:

295.855.000 VND, applied to academic year 2024-2026 and payable in 4 installments (*Subjected to changed according to the exchange rate)

Excluding the expense for a compulsory Study trip in Paris: estimated 60.000.000VND

Scholarship: 

 In 2024, CFVG offers 4 scholarships of 10% for students of the new intake. 

 The scholarships are being offered to highly potential Vietnamese students with excellent academic records.   

Entry Requirement: 

The program is intended for business professionals with a strong interest in marketing and sales. They have work for several year in relevant fields, with a solid business background and can show a good academic base to succeed in the program.

Participants are expected to be ambitious, intelligent, and personable and dedicated to their profession. They should have a strong motivation for professional enrichment and career advancement in marketing fields such as marketing management, product/brand management, market research, media planning, advertising strategy….

To apply for MMSS program, you must complete the online application form at: CLICK TO APPLY

To process your application we require:

• A printed version of your fully completed online application form.
• A detailed résumé
• A cover letter
• At least one recommendation letter
• Certified copies of degrees & transcripts
• 1,050,000 VND for the registration fee (non refundable)

Admission process:

Start online pre-application at: CLICK TO APPLY

Selection Interview:  Upon request

Program Opening: October 2024

Contact Admission Department: (08:30- 12:00) & (13:30- 18:00) on Monday- Friday

    - Hanoi Campus: Room 1212, Level 12, National Economics University, 207 Giai Phong, Dong Tam, Hai Ba Trung, Hanoi. Hotline: 0913 716 818/ 0936 396 499

    - Hochiminh Campus: No.91, Ba Thang Hai St., Dist. 10, HCMC. Hotline: 0909 054 696.