CFVG Hanoi
National Economics University
Hotline: 0913 716 818 | 0936 396 499
Address: Room 1202, Level 12, A1 Building, National Economics University, 207 Giai Phong, Hai Ba Trung, Hanoi
CFVG HCMC
University of Economics Ho Chi Minh
Tel: [84-28] 38 300 103
Hotline: 0909 054 696
Address: No. 91, Ba Thang Hai, Ward 11, District 10, Ho Chi Minh city
Why does Vietnam need global brands: How to Develop and Grow them?
Time: 14:00-16:00 Friday 13/12/2024
Venue: Room 1006 - Floor 10, Building A2 - National Economics University
207 Giai Phong, Hai Ba Trung, Hanoi
About the workshop
In today's rapidly evolving global market, the importance of building strong, competitive brands cannot be overstated. As Vietnam continues to emerge as a key player in Southeast Asia's economic landscape, the need for local businesses to expand their reach, influence, and presence on the world stage is more urgent than ever.
The workshop Why Does Vietnam Need Global Brands: How to Develop and Grow Them? explores the strategic steps and insights required for Vietnamese businesses to create, grow, and scale globally recognized brands. Participants will learn the core principles of brand development, market positioning, and international expansion, with a focus on overcoming the unique challenges and capitalizing on the opportunities in the Vietnamese context.
Whether you're a startup entrepreneur, an established business owner, or a marketing professional, this workshop will equip you with the knowledge and skills to position your brand for global success. Join us to discover how Vietnamese brands can compete on the world stage and thrive in the competitive global marketplace.
About our inviting speakers
Prof. Dominique Turpin
IMD
CEIBS
Dr. Dominique V. Turpin is the European President and Professor of Marketing at CEIBS. He is also a marketing expert and Japan specialist. Prof. Turpin has extensive teaching, consulting, and research experience in the fields of marketing and international strategy in Europe, Latin America, and Asia, particularly in the areas of brand management, customer orientation, and communications strategy. Prof. Turpin is the author of more than 100 books, articles and case studies. He has had articles published in the Financial Times, European Business Forum, and MIT Sloan Management Review, and has been a regular contributor to the Nihon Sangyo Shimbun, one of the leading business dailies in Japan. He is an editorial advisor for the Singapore Management Review.
Prof. Hoang Thu Phuong
CFVG
Founder of Kafela
Hoang Thi Thu Phuong (PhD, Paris 1 Pantheon Sorbonne University) is member of CFVG’s permanent faculty. She teaches Marketing, Brand Management and Research Marketing over the past 10 years. Besides, she has years of experience in consulting, executive training and coaching in Marketing, Business Strategy, Branding and Communication for SMEs and organizations in different fields, including Education, Overseas Study Consulting, Fashion Retail, Coffee Production and Trading, Services F&B, consumer goods manufacturing ... She graduated with a PhD in Management Science (Brand Management) from Paris 1 Panthéon Sorbonne University, France, Master of Management (MBM) from Solvay Business School Belgium), Master of Marketing Studies from Lille University (France). Since 9/2020, she is co-founder of Kafela Coffee, a premium coffee brand.