MMSS – Master in Marketing, Sales and Services
A new top-level master's degree to boost your career
A world-class degree from prestigious international institutions
The Program is aimed at professionals already having significant experience in Marketing (e.g Marketing Director, Communications Managers, Sales Managers, etc.) and wanting to enhance their capabilities in Marketing. It will also be of particular interest for engineers or general managers wanting to have an in-depth understanding of Market forces and dynamics and how to master them.
The Program will boost their career and allow them to hold higher responsibilities in international firms based in Vietnam as well as in local companies competing in a global environment.
This program is also open to students who have successfully completed the first year of the CFVG MBA program.
At the end of the Program, the students are awarded a Master's degree from IAE Paris 1 Sorbonne and ESCP-EAP. All courses are delivered by faculty from ESCP-EAP and IAE Paris 1 Sorbonne and, for some specific topics, by experts / professionals selected by those institutions.
The University of Sorbonne, founded 800 years ago in Paris, is one of the oldest French and European universities and embodies the French and European academic tradition of excellence: most famous French researchers and intellectuals originate from the University of Sorbonne.
ESCP-EAP European School of Management, whose parent organization is CCIP (Paris Chamber of Commerce and Industry), is a long-term partner of CFVG and one of the leading European modern business schools. It was ranked second best European master in Management and 24th best EMBA by the Financial Times in 2005. The intellectual driving force of the School is a permanent core faculty of 125 members and an extensive network of visiting academics and experts from around the world in leading edge management research, in close connection with the business world.
A tailor-made program for professionals
ESCP-EAP / Sorbonne Master in Marketing, Sales & Services is structured to enable the participants to combine their professional activities with the requirements of a high ranking post-graduate program: the courses are delivered in evening and during week-ends. 14 modules (one is proposed to be in Paris) - each one comprising 30 contact hours and corresponding to 3 credits each i.e a total of 42 credits cover the three fields of Marketing Management, Sales and Services.
The total duration of the Program is 16 months. The Program is delivered in English.
The Program also includes a Consulting Project (18 credits). Its rationale is to learn how to apply the concepts and tools acquired during the seminars to a practical problem. Under the tutorship of qualified experts, the Consulting Project can be done individually or in a 2 students group. The outputs of the project and the recommendations will be presented in a final report.
A compulsory 2-week study trip to France is included in the course of the program. With classes, conferences and company visits, the study trip gives students a unique opportunity to widen their views on marketing-related issues, to get familiar with global marketing, sales and services practices and to learn from relevant international marketing cases.
Key facts
| • | Length: | 16 months | |
| • | Course scheduling: | On 30-hour course per session (including 6 support hours) | |
| Monday to Friday 5:45 pm to 9:30 pm | |||
| Saturday 1:30 pm to 5:00 pm – 5:30 pm to 8:30 pm | |||
| • | Intake size: | 30-35 participants | |
| • | Language: | English | |
| • | Venue: | CFVG HCMC | |
| University of Economics of HCMC | |||
| 54, Nguyen Van Thu, District 1 | |||
| Tel: (84 8) 824 10 80 | |||
| • | Profile of participants: | Marketing, communications, services, sales, engineering, general management… | |
| • | Admission conditions: | A 4-year university degree, 3 years of professional experience, fluency in English | |
| • | Registration fees: | $US 30 (non refundable) | |
| • | Tuition fees: | $US 6,500 + approx. $US 2,000 for the compulsory 2-week study trip to France (air ticket, accommodation, living expenses) |
Milestones
| • | Program Presentations: | Dates and venue to be announced | |
| • | Application deadline: | June 2008 | |
| • | Selection interviews: | July 2008 | |
| • | Admission: | Final decision will be taken in July 2008 | |
| • | Opening of intake 3: | September 2008 |