Programme details
Organization
PROGRAMME OBJECTIVE
This programme is designed for experienced managers and covers the full range of business functions (marketing, finance, HR, operations, supply chain management…). It helps participants develop a comprehensive, long-term strategic vision and reinforces their leadership and negotiation skills
TEACHING APPROACH
This English language program, throughout its seven highly interactive modules, balances :
- lectures & debates
- experience learning situations
- role plays & simulation exercises
- case studies
- team work & experience sharing
INSTRUCTORS’ PROFILE
CFVG and the Paris Chamber of Commerce and Industry, through their academic partners (ESCP EUROPE, HEC, Paris Dauphine University, Paris Sorbonne), offers the Mini-MBA participants their best professors and trainers, a mix of international and Vietnamese experts of international dimension, aware of the corporations current issues through their consulting
missions and their research.
Keyfacts :
Venue : Hanoi / HCMC
Length : 14 days (98 hours)
Organization : 2 days / month (7h/day)
Language : English
Programme certificate delivered by CFVG and the Paris Chamber of _ Commerce and Industry (CCIP),
Fees :
4,200 USD
CFVG Partner price : 3,500 USD
Modules
ADVANCED MARKETING MANAGEMENT
By the end of this module, the participants will be able to :
- identify marketing challenges that business executives face in today’s environment ;
- to create, communicate, and deliver superior value to their customers to capture a fair
share of this value back for their organization ; - design and implement advanced marketing management strategies and tactics ;
- master processes and tools to implement these strategies and tactics on a day-to-day basis.
CORPORATE FINANCE
By the end of this module, the participants will be able to :
- Understand Financial Statements
- Master tools for Financial Decision-Making
- Master the main concepts of capital budgeting and financial valuation
- Have a better understanding of financial markets and financial investments
- Design and implement a financial strategy
NEGOTIATION SKILLS FOR MANAGERS
By the end of this module, the participants will be able to :
- identify the different steps to successful negotiation ;
- build a relevant negotiation strategy ;
- use influence techniques in order to keep control during the negotiation process ;
- deal with conflicts by using positive and assertive communication tools.
LEAN OPERATIONS & SUPPLY CHAIN MANAGEMENT
By the end of this module, the participants will be able to :
- understand the main levers for optimizing operations ;
- lead and manage the supply chain processes in a company or a department ;
- analyze and lead the internal and external flows ;
- assess performance and define improvement goals for operations and supply chain.
MOTIVATE YOUR TEAM AND DEVELOP YOUR LEADERSHIP
By the end of this module, the participants will be able to :
- understand and assess individual motivations level ;
- address team motivation proactively and effectively handle organizational involvement within their
unit ; - teach their team to take responsibility and to be more committed ;
- build and strengthen a trusting spirit within a team ;
- evaluate their main strengths, weaknesses and areas of improvement in terms of leadership potential and managerial development.
CORPORATE STRATEGY
By the end of this module, the participants will be able to :
- have a better understanding of the different levels and roles of strategy in a company
- identify the basic business strategies and sources of competitive advantage
- answer fundamental business questions such as “what is our business,” “who is our customer” and “what value do we bring to our customers.”
- design and implement a strategic development plan
HUMAN RESOURCE MANAGEMENT
By the end of this module, the participants will be able to :
- Understand HR and its role in the modern organization.
- Know the managers role in HR matters.
- Able to use common HR management tools such as :
- Job Descriptions,
- Job Evaluation
- Interviews and selection techniques ;
- Performance Reviews,
- Setting Pay,
- Disciplinary action process




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