CFVG European Excellence in Management Education|EXED

Executive Education

Contenu du programme

Organisation

Ce programme destiné à des
managers confirmés couvre les
fonctions les plus essentielles de
l’entreprise (finance, marketing,
ressources humaines, stratégie,
gestion des opérations et de la
chaîne d’approvisionnement)
et permet aux participants de
développer une vision stratégique
globale à long terme. En outre il leur
permet de renforcer leurs capacités de
négociation et de leadership.

Méthode pédagogique

Ce programme enseigné en anglais s’équilibre, tout au long de ses sept modules, entre:

  • Les cours magistraux et les discussions
  • Les jeux de rôles et mises en situation
  • Les études de cas
  • Les travaux de groupe et le partage d’expérience

Corps professoral

LE CFVG et la Chambre de commerce et d’industrie de Paris, à travers leurs partenaires académiques que sont l’ESCP, HEC, les Universités Paris Dauphine et Paris Sorbonne, offrent aux participants du Mini MBA les meilleurs professeurs et formateurs, des experts vietnamiens de dimension internationale en phase avec les problématiques actuelles des entreprises et de leurs cadres.

Points clés :

  • Lieu : Hanoi / HCMV
  • Durée : 14 jours (98 heures)
  • Organisation: 2 jours / mois (7h/jour)
  • Langue du programme : Anglais
  • Certificat délivré par le CFVG et la CCIP

Coût :

  • 4,200 USD
  • Prix partenaires : 3,500 USD

Modules

ADVANCED MARKETING MANAGEMENT

By the end of this module, the participants will be able to:

  • identify marketing challenges that business executives face in today’s environment;
  • to create, communicate, and deliver superior value to their customers to capture a fair
    share of this value back for their organization;
  • design and implement advanced marketing management strategies and tactics;
  • master processes and tools to implement these strategies and tactics on a day-to-day basis.

CORPORATE FINANCE

By the end of this module, the participants will be able to:

  • Understand Financial Statements
  • Master tools for Financial Decision-Making
  • Master the main concepts of capital budgeting and financial valuation
  • Have a better understanding of financial markets and financial investments
  • Design and implement a financial strategy

NEGOTIATION SKILLS FOR MANAGERS

By the end of this module, the participants will be able to:

  • identify the different steps to successful negotiation;
  • build a relevant negotiation strategy;
  • use influence techniques in order to keep control during the negotiation process;
  • deal with conflicts by using positive and assertive communication tools.

LEAN OPERATIONS & SUPPLY CHAIN MANAGEMENT

By the end of this module, the participants will be able to:

  • understand the main levers for optimizing operations;
  • lead and manage the supply chain processes in a company or a department;
  • analyze and lead the internal and external flows;
  • assess performance and define improvement goals for operations and supply chain.

MOTIVATE YOUR TEAM AND DEVELOP YOUR LEADERSHIP

By the end of this module, the participants will be able to:

  • understand and assess individual motivations level;
  • address team motivation proactively and effectively handle organizational involvement within their
    unit;
  • teach their team to take responsibility and to be more committed;
  • build and strengthen a trusting spirit within a team;
  • evaluate their main strengths, weaknesses and areas of improvement in terms of leadership potential and managerial development.

CORPORATE STRATEGY

By the end of this module, the participants will be able to:

  • have a better understanding of the different levels and roles of strategy in a company
  • identify the basic business strategies and sources of competitive advantage
  • answer fundamental business questions such as “what is our business,” “who is our customer” and “what value do we bring to our customers.”
  • design and implement a strategic development plan

HUMAN RESOURCE MANAGEMENT

By the end of this module, the participants will be able to:

  • Understand HR and its role in the modern organization.
  • Know the managers role in HR matters.
  • Able to use common HR management tools such as:
  • Job Descriptions,
  • Job Evaluation
  • Interviews and selection techniques;
  • Performance Reviews,
  • Setting Pay,
  • Disciplinary action process