CFVG HCMC Conference on June 1, 2010- Alternative marketing communications, new ways to communicate on your brand

CONFERENCE – HOSTED BY CFVG AND HUBA

Traditional mass media advertising faces many challenges.

Although, many, if not most, company leaders are not ready to abandon radio, television, magazines, newspapers, and outdoor programs, they also know that consumers are increasingly adept at tuning out these venues.

As a result, alternative media programs are on the rise. Consequently, the objective of the conference is to deliver a panorama of alternative marketing communication programs (buzz marketing, guerrilla marketing, product placement, brand communities, etc.) as well as some academic feedbacks on the conditions of their success.

Two speakers will share their insights about this topical issue :

• Assoc. Pr. Dr. Ouidade Sabri, MMSS scientific director and Professor of Paris Panthéon- Sorbonne University
• Mr Huu Nguyen. Doan, CEO of Left Brain Connectors

Please confirm your attendance before Saturday 29th May, 2010
Xin vui lòng đăng ký tham dự trước Thứ bảy, ngày 29 tháng 5 năm 2010

Time :
08:00 AM – 11:30 AM, Tuesday 1st June, 2010
08g00 – 11g30 Thứ ba, ngày 1 tháng 6 năm 2010

Location :
Khách Sạn Kim Đô / Kim Do Hotel
133 Nguyễn Huệ, Q. 1, TP. Hồ Chí Minh / 133 Nguyen Hue Street, Dist. 1, HCMC

Contact :
Ms. Bùi Thị Nguyên Thi – (+84 8) 38 24 1080 (Ext-22)
Email : nguyenthi@cfvg.org

Program-En
- 74 ko

Program_VN
- 481.5 ko

Presentation_CFVG MMSS Program
- 253.9 ko

Presentation_Altnative Marketing Communication
- 1.2 Mo

Presentation_Brand Strategy and Brand Design
- 5.9 Mo

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