CFVG HCMC Conference:
Why and how to foster innovation within the new context of globalization

How to maximize corporations’ benefits from innovation?

Pr. Dr. Pascal Morand is Dean of ESCP Europe, one of the top business schools in Europe and the main European academic partner of CFVG. Doctor in Economics, he wrote numerous books, chapters and articles on International Economics and the links between Economy and Culture. He was previously Director of the The Institut Français de la Mode.

He chaired a high level workgroup on globalization for the French Ministry of Foreign Trade and another on innovation for the French Ministry of Economy, Industry and Employment. These researches on innovation and recommendations to the French government were summed up in the report “Pour une nouvelle vision de l’innovation”.

Pr. Morand will share the insights on innovation from his ministerial mission works and experiences. He will present received wisdom about innovation as well as key ideas that must underlie in innovative firms, environment and nations to promote innovation in a long term strategy.

From his workgroup’s observations, he will stress how companies as well as nations can gain in competitiveness through innovation, not only thanks to research for advances in technical products in some specific sectors, but at all level, in all domains, for companies of various sizes and in all sectors.
He will underline the leading role of Government to create good conditions for companies to succeed in implementing innovative strategies. He will emphasize the interdependence between public services and business sector and their common need to share the same innovation approach.

Pr. Morand will illustrate his ideas with very concrete examples and testimonies of leaders that have successfully implemented great innovation strategies in small and medium companies as well as numerous international companies such as Hermès, Sony, Orange or L’Oréal.

The conference will be lectured in English.

For more information, have a look at the Conference Flyer